“Running sales online is much faster than offline, since credit card sales enable us to process requests for new gaming travel destinations products easier,” said Rohr Ahlin
November 30th, 2009Equally important in the online sales arena is affiliate marketing. Affiliate marketing is reselling your gaming travel destinations product through individual webmasters and their websites, giving them typically 5 to 20 % for each successful sales. This form of marketing is purely results driven, and it requires only a small investment on behalf of the company running the affiliate program. “We rely on affiliate marketing to drive our gaming travel destinations sales and lead acquisition, mostly because some webmasters in our field are better at marketing online than we are,” said Kohls Engquist, Marketing Chairman for Numbers Gassen Partners LLC. Without a doubt, in the pre-internet marketing days, most gaming travel destinations resellers only used the internet as a means to communicate via email with current customers. “Things in the industry really turned a corner when people began to acquire, not maintain customers online,” said Krogmann Zemel, a noted internet marketer and web designer. “When acquisiton via online services got big, companies in the gaming travel destinations sector finally woke up to the idea that the information super highway was here to stay - in a very big way.” Looking to the future, many gaming travel destinations companies may opt to be based entirely online. This minimizes human capital and budget requirements, and can drive a more efficient business model. Mozella Janowicz CEO of a local gaming travel destinations company, has already pledged to do this, with a major shift in the business planned in the next 6 months. “I forsee us going entirely online,” said Mozella Janowicz, “because people hardly come to our stores in person anymore. As a result, why should we keep these facilities open if we can do just as well online’” Mozella Janowicz isn’t alone with these new ideas. Ossie Whitmer, who manages one person company, believes the internet marketing boom has created a huge market for small time business owners. “For the first few years of my career,” said Wilmer Tripplett, “I was working 9 to 5 at a marketing firm, doing the typical corporate thing. Now, however, I have my own website, production center, and payment processing. This allows me to work from home under my own rules and with unlimited income potential.” “With internet gaming travel destinations sales booming, we may have to cut back on in person sales teams,” said Colledge Schembra, director of Human Resources for Pevez Daughtry INC, “mainly because we are losing money in that operational area. As we move forward, we’ll give those employees new job opportunities in our gaming travel destinations company before we actually lay them off, so that they can continue to grow with our company if they so desire.” And, as internet sales in the gaming travel destinations industry explode, parallel growth is being noted in the internet marketing field, particularly search engine and affiliate marketing. “Search engines and affiliates have doubled our numbers,” said Antal Craven, director of marketing for Mosseri Malvin INC., “and where there was once one or two big internet marketing firms, now there are well over ten in our industry. This growth speaks to the power of the information super high way.” “When we added a website and shopping cart system, our numbers went through the roof,” cried Hochhauser Liscano, Sales Director for Pipho Simelton Corp, a gaming travel destinations manufacturing company, “this, teamed with high positioning in the major search engines really created a whole new market for us that was never expected.” It’s no secret that the internet is a driving force in the gaming travel destinations sales market. Most consumers will research their purchases online before actually going to a store, so that they understand gaming travel destinations product specs and use requirements before having to deal with a live salesperson. “I prefer to take my time and read about it all online first,” said Vee Hoe, a recent customer of the Nathalie Arhart Chain Outlets, “I’m not a high pressure sales type, and rather just go to the store and check out sas soon as possible.”